Since becoming an iphone user, I've had hours of fun playing around with the photography apps, the best of which has to be instagr.am. A little bit quirky, a little bit retro, this clever little programme has the ability to turn the mundane into objects of beauty, otherwise simplistic images are given an arty edge and any flaws are seemingly washed away with a tap of a button. What's not to like?
Whilst I adore film cameras, original photography methods and digital darkroom processing, there is something oddly satisfying about capturing special parts of your day - and achieving the desired effect - in 3 short seconds. I imagine 'traditional' photographers would find the whole process rather distasteful (it's all about the art! The technique! The work!) But you've got to love a bit of speed in life - especially when it creates something beautiful at the end of it all.
Instagr.am on Twitter
Interesting article in Business Week
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